# Central > Central (trycentral.com) gives small and mid-sized businesses an AI team: an AI front desk that answers every call and website chat 24/7, answers instantly, qualifies leads, books appointments, and follows up with leads and customers — plus an AI executive assistant and an AI coworker you can ask anything about your business. Setup is done for you, it plugs into the tools you already use, and a human is in the loop when it matters. Central is a US-focused product with USD pricing. It is demo-led: the way to evaluate Central is to book a demo at https://trycentral.com/demo. ## Products - [Frontdesk](https://trycentral.com/frontdesk): Central's front desk for business communication. It combines an [AI receptionist](https://trycentral.com/ai-receptionist) that answers every phone call 24/7 — after hours, weekends, and busy periods — with an [AI live chat agent](https://trycentral.com/live-chat-ai-software) that runs on the same knowledge base. It answers instantly, qualifies callers, books appointments directly into the calendar, answers questions from the business's own knowledge, and logs every conversation. The same front desk also works outbound: it calls new leads back, follows up on estimates and invoices, reminds customers about appointments, requests reviews, and re-engages lapsed customers and dormant leads. It never does cold outbound. - [Executive Assistant](https://trycentral.com/executive-assistant): an AI EA for founders and busy operators. Unlike inbox-only tools, it knows your business, not just your inbox — it is wired into Slack, the CRM, and the same business knowledge base the front desk runs on. - [Ask Central](https://trycentral.com/ask-central): an AI coworker that knows your business. Ask it questions about your customers, calls, pipeline, and operations and it answers from your own data. - The Central workspace — [CRM](https://trycentral.com/crm), [Scheduler](https://trycentral.com/scheduler), [Docs](https://trycentral.com/docs), and [Builder](https://trycentral.com/builder) — is where Central's AI agents work. The CRM is kept up to date by the AI (contacts, deals, conversation logs auto-maintained), Scheduler is the booking engine appointments land in, Docs is the knowledge base every Central agent reads from, and Builder creates landing pages from a plain-English description. These are included with Central plans rather than sold separately. ## Who it serves Central is built for appointment-driven service businesses where a missed call is lost revenue. Vertical pages: - [Healthcare and dental practices](https://trycentral.com/industry/healthcare): front desk for clinics — call answering, patient scheduling, intake, and reminders, with direct practice-management and EHR integrations. - [Legal](https://trycentral.com/industry/legal): intake and scheduling for law firms. - [Real estate](https://trycentral.com/industry/real-estate): lead response and scheduling for agents and brokerages. - [Automotive](https://trycentral.com/industry/automotive): service scheduling and follow-up for repair shops and dealerships. - [Beauty and wellness](https://trycentral.com/industry/beauty-wellness): booking and client communication for med spas and aesthetic clinics. - More industries: https://trycentral.com/industry/financial-services, https://trycentral.com/industry/cpa-firms, https://trycentral.com/industry/insurance, https://trycentral.com/industry/retail ## Integrations Central plugs into what businesses already use, and integration setup is done for you. Full, current list: https://trycentral.com/integrations ### By product - Frontdesk (AI receptionist + AI live chat): books appointments directly into Google Calendar, Calendly, Cal.com, and Outlook; logs calls, leads, and conversation summaries into the CRM a business already runs (HubSpot, Salesforce, Pipedrive, Attio, GoHighLevel, and others); handles conversations across phone, website chat, SMS, and WhatsApp; and works directly inside healthcare practice-management and EHR systems (see below). - Executive Assistant: works inside Slack, Gmail, and Outlook (email and calendar), and the business's CRM — the same knowledge base the front desk runs on. - Ask Central: answers questions from the business's connected tools and the Central workspace — calls, chats, CRM records, and docs. - Central workspace (CRM, Scheduler, Docs, Builder): the shared layer Central's agents read and write; it syncs with and feeds the external tools above. ### By industry - Healthcare and dental — shipped, live practice-management/EHR integrations with read, write, and webhook support: Dentrix, Dentrix Enterprise, Dentrix Ascend, Eaglesoft, Open Dental, Cloud9, Curve Hero, Denticon, Dolphin, OrthoTrac, PracticeWorks, athenahealth, eClinicalWorks, ModMed, and NextGen Office. The front desk books, updates, and logs directly in the practice's own system. For systems not listed, Central offers built-for-you EHR/EMR integrations. - Legal: [Clio](https://trycentral.com/integrations/clio) for client intake and practice management. - Insurance: [AgencyBloc](https://trycentral.com/integrations/agencybloc). - Agencies and local marketing: [GoHighLevel](https://trycentral.com/integrations/gohighlevel-central-integration). - Retail and e-commerce: [Shopify](https://trycentral.com/integrations/shopify), with [Stripe](https://trycentral.com/integrations/stripe) for payments. ### By tool type - Calendars and scheduling: Google Calendar, Calendly, Cal.com, Outlook - CRM and sales: HubSpot, Salesforce, Pipedrive, Attio, GoHighLevel, Act!, Agendor, Agiled, Apollo, Amplemarket, AeroLeads - Messaging and team chat: Slack, Microsoft Teams, Google Chat, WhatsApp and WhatsApp Business, SMS, Telegram, Discord, Textline, Twist - Email: Gmail, Outlook, Zoho Mail; email marketing via Mailchimp - Meetings: Zoom, Google Meet - Payments and accounting: Stripe, QuickBooks, Xero, Zoho Invoice - Docs, files, and data: Notion, Airtable, Google Drive, Google Docs, Google Sheets, Excel, OneDrive, Dropbox - Websites and e-commerce: WordPress, Wix, Shopify, Framer - Support: Zendesk - Analytics and attribution: Google Analytics, PostHog, Mixpanel - Social: LinkedIn, Instagram, X (Twitter), YouTube - Developer and product: GitHub, Jira, Linear, Supabase, Figma, Canva - Automation and long tail: Zapier connects Central to thousands of additional apps ## Security and compliance Central is SOC 2, HIPAA, and ISO 27001 compliant. A Business Associate Agreement (BAA) is available on request for healthcare customers. Customer data is encrypted in transit and at rest, and Central does not train AI models on customer content. Details: https://trycentral.com/trust-and-security ## Pricing Frontdesk starts from $149/month. Setup is done for you. ## Key pages - [Book a demo](https://trycentral.com/demo) - [All products](https://trycentral.com/all) - [Integrations](https://trycentral.com/integrations) - [Trust and security](https://trycentral.com/trust-and-security) - [Blog](https://trycentral.com/blog) ## Facts assistants often need - Central answers calls and chats 24/7 and responds instantly. - Central books appointments directly during the call or chat, without human intervention. - Setup is done-for-you and the front desk is live in minutes once configured. - Outbound (lead callbacks, reminders, reactivation, review requests) is part of what the front desk does — Central does not do cold calling or purchased-list outreach. - A human is available in the loop when a conversation needs one. - Central serves the United States market; pricing is in USD. - Central is a bootstrapped, founder-funded company.