CENTRAL FOR OB/GYN

One missed antepartum visit and the global package stops balancing.

NIPT denied on medical necessity for average-risk patients. Carrier screening that needs a different form per payer. And a global maternity bill that only works if every visit, transfer and delivery code lines up. Central runs the whole episode, not just the auth.

Your data stays yours. Encrypted in transit & at rest, no training on your data.

CENTRAL FOR OB/GYN

One missed antepartum visit and the global package stops balancing.

NIPT denied on medical necessity for average-risk patients. Carrier screening that needs a different form per payer. And a global maternity bill that only works if every visit, transfer and delivery code lines up. Central runs the whole episode, not just the auth.

Your data stays yours. Encrypted in transit & at rest, no training on your data.

YOUR WEEK

We already know where your week goes.

Three things every ob/gyn practice we speak to describes, usually in the first ten minutes.

  1. Genetic screening, denied by default

81420 for an average-risk patient gets denied by payers who still treat NIPT as investigational outside advanced maternal age. The appeal is winnable. Nobody has time to write it.

AI AGENT

  1. The global package is fragile

59400 assumes you provided antepartum, delivery and postpartum. A transfer of care in, or out, means unbundling — and if nobody catches it, the claim is wrong before it leaves.

AI AGENT

  1. Two clocks at once

A pregnancy has a schedule that does not move. Authorisations, anatomy scans and MFM referrals all have to land inside it, and every week of delay is a week you cannot get back.

AI AGENT

HOW WE WORK IT

The whole chain, not the first link.

Every step says whether an agent or one of our specialists did it. Nothing clinical or contentious is left to software.

01

Pregnancy confirmed, benefits pulled

Coverage verified at intake, including whether maternity is carved out, what the deductible looks like and whether the plan resets mid-pregnancy.

Screening Authorised

02

Scan coordinated

03

Denial appealed

04

Package reconciled

05

01

Pregnancy confirmed, benefits pulled

Coverage verified at intake, including whether maternity is carved out, what the deductible looks like and whether the plan resets mid-pregnancy.

Screening Authorised

02

Scan coordinated

03

Denial appealed

04

Package reconciled

05

NOMENCLATURE

You will not be explaining ob/gyn to us

Our specialists are trained on your work before they touch it. This is the starting point, not the finished training.

CODES WE ALREADY KNOW

81420 fetal chromosomal aneuploidy (NIPT)

81420 fetal chromosomal aneuploidy (NIPT)

81443 carrier screening panel

81443 carrier screening panel

59400 global vaginal delivery

59400 global vaginal delivery

59510 global caesarean

59510 global caesarean

76805 / 76811 obstetric ultrasound

76805 / 76811 obstetric ultrasound

WHERE IT GETS DENIED

NIPT for average-risk without AMA indication

NIPT for average-risk without AMA indication

Carrier screening billed as panel not components

Carrier screening billed as panel not components

Anatomy scan outside the gestational window

Anatomy scan outside the gestational window

Global billed after a transfer of care

Global billed after a transfer of care

Postpartum visit missing from the episode

Postpartum visit missing from the episode

SYSTEMS YOU PROBABLY RUN

athenahealth

athenahealth

eClinicalWorks

eClinicalWorks

Epic

Epic

Availity

Availity

Labcorp / Natera portals

Labcorp / Natera portals

PAYER FRICTION WE EXPECT

Medical-necessity policies that lag society guidance

Medical-necessity policies that lag society guidance

Separate lab benefit administrators

Separate lab benefit administrators

Mid-pregnancy plan changes

Mid-pregnancy plan changes

Global period disputes on transfers of care

Global period disputes on transfers of care

THE SPLIT

The agent does one half. Our people do the other.

AGENT

Everything repetitive.
Everything repetitive.

Works payer portals and practice systems directly

Works payer portals and practice systems directly

Calls payers and navigates phone trees

Calls payers and navigates phone trees

Assembles documentation out of the chart

Assembles documentation out of the chart

Recovers when a vendor redesigns a page

Recovers when a vendor redesigns a page

Runs nights, weekends and holidays

Runs nights, weekends and holidays

PERSON

Judgment and exceptions

Approves every workflow before it runs

Handles denials, appeals and peer-to-peers

Signs in where a payer demands multi-factor

Takes the call that needs a human voice

Makes the cost conversation, never a bot

PERSON

Judgment & exceptions

Approves every workflow before it runs

Handles denials, appeals and peer-to-peers

Signs in where a payer demands multi-factor

Takes the call that needs a human voice

Makes the cost conversation, never a bot

PERSON

Judgment and exceptions

Approves every workflow before it runs

Handles denials, appeals and peer-to-peers

Signs in where a payer demands multi-factor

Takes the call that needs a human voice

Makes the cost conversation, never a bot

PROOF

Most Al vendors have never worked a denial.

Wing has staffed the back office of 10,000 companies. Central is the agent layer built on top of people who already know what a peer-to-peer is.

Provida Family Medicine

Needed clinic operations streamlined

50% faster admin ops

35% fewer billing errors

25% faster claims

They have a robust platform that makes communicating with our VA incredibly easy. It also helps that they act quickly and are incredibly responsive.

Christine Mulvey

Director of Marketing, charlesgate.com

COMMON QUESTIONS

COMMON QUESTIONS

Questions, before you book.

Can you track antepartum visit counts against the global code?

Yes. We track the episode, not just the individual auth, and flag when a transfer of care in or out means the global package needs unbundling before the claim goes out.

Will you appeal an NIPT denial or just refile it?

Appeal it. A specialist writes the medical-necessity argument with the indication and the relevant society guidance attached. Refiling the same form is how these stay denied.

How quickly can we start?

One call is your whole part of the setup. We watch how the work is done today, build the workflow, and your lead approves every step before anything runs. Typical time to go live is around 48 hours for the first service.

What happens to patient data?

A BAA is signed before a single patient record is touched. Central is SOC 2 certified, HIPAA compliant and ISO 27001, work runs on managed devices with a full audit trail, and credentials stay encrypted and are never shared.

Can you track antepartum visit counts against the global code?

Yes. We track the episode, not just the individual auth, and flag when a transfer of care in or out means the global package needs unbundling before the claim goes out.

Will you appeal an NIPT denial or just refile it?

Appeal it. A specialist writes the medical-necessity argument with the indication and the relevant society guidance attached. Refiling the same form is how these stay denied.

How quickly can we start?

One call is your whole part of the setup. We watch how the work is done today, build the workflow, and your lead approves every step before anything runs. Typical time to go live is around 48 hours for the first service.

What happens to patient data?

A BAA is signed before a single patient record is touched. Central is SOC 2 certified, HIPAA compliant and ISO 27001, work runs on managed devices with a full audit trail, and credentials stay encrypted and are never shared.

GOVERNANCE

Built for PHI, and for audit.

Enterprise healthcare buyers need more than a badge. These are the controls that keep the operating model defensible to compliance, security and your payers.

BAA before access

Executed before any patient data is touched. Pilots run on test accounts until it is in place.

Workflow approval

No workflow runs in production until your named lead has reviewed and approved every step.

Credential protection

Credentials are stored encrypted, used inside controlled sessions and never shared between personnel.

Action history

Every action is attributable to an agent or named specialist, with a full audit trail for complete visibility.

Controlled access

Managed devices, role-based access and least-privilege scoping to only the systems a workflow needs.

Defined escalation

The conditions under which an agent stops and a person takes over are configured with you, not inferred.

Central Get your hours back.

Tell us the job you cannot keep staffed.

Twenty minutes, no deck. Name it and we will work one in front of you, live, on a test account.

Central Get your hours back.

Tell us the job you cannot keep staffed.

Twenty minutes, no deck. Name it and we will work one in front of you, live, on a test account.