Central for Primary care & family medicine

A phone that rings all day while the panel keeps growing.

Referrals out to everyone, authorisations for everything, quality gaps nobody has time to close, and a front desk that cannot pick up fast enough. Central takes the volume.

Your data stays yours. Encrypted in transit & at rest, no training on your data.

Central for Primary care & family medicine

A phone that rings all day while the panel keeps growing.

Referrals out to everyone, authorisations for everything, quality gaps nobody has time to close, and a front desk that cannot pick up fast enough. Central takes the volume.

Your data stays yours. Encrypted in transit & at rest, no training on your data.

YOUR WEEK

We already know where your week goes.

Three things every primary care & family medicine practice we speak to describes, usually in the first ten minutes.

  1. The phone is the bottleneck

Primary care lives or dies on call answer rate. Every unanswered call is a visit that goes to urgent care instead.

  1. Referrals out are nobody's job

You refer to cardiology, ortho, derm and GI. Whether the patient was ever seen is rarely closed back, so the loop stays open.

  1. Quality gaps cost real money

Value-based contracts pay on closed gaps. The outreach to close them is exactly the work there is never staff for.

A 24-hour expedited review only holds if someone is watching it. Otherwise it quietly becomes a standard 72-hour review and treatment slips a week.

HOW WE WORK IT

The whole chain, not the first link.

Every step says whether an agent or one of our specialists did it. Nothing clinical or contentious is left to software.

01

Every call answered

Inbound handled on the first ring, at 7pm and on Saturday, with booking completed on the same call.

Insurance Captured

02

Referrals Closed

03

Care Gap Outreach

04

Complex Cases

05

01

Every call answered

Inbound handled on the first ring, at 7pm and on Saturday, with booking completed on the same call.

Insurance Captured

02

Referrals Closed

03

Care Gap Outreach

04

Complex Cases

05

NOMENCLATURE

You will not be explaining primary care & family medicine to us.

Our specialists are trained on your work before they touch it. This is the starting point, not the finished training.

CODES WE ALREADY KNOW

99213 / 99214 established patient office visit

99213 / 99214 established patient office visit

G0438 / G0439 annual wellness visit

G0438 / G0439 annual wellness visit

99490 chronic care management

99490 chronic care management

96160 health risk assessment

96160 health risk assessment

G2211 visit complexity add-on

G2211 visit complexity add-on

36415 venepuncture

36415 venepuncture

WHERE IT GETS DENIED

AWV billed inside the 12-month interval

AWV billed inside the 12-month interval

Chronic care management time not documented

Chronic care management time not documented

Referral authorisation expired before the visit

Referral authorisation expired before the visit

Preventive and problem visit billed without modifier 25

Preventive and problem visit billed without modifier 25

Screening interval not met

Screening interval not met

SYSTEMS YOU PROBABLY RUN

eClinicalWorks

eClinicalWorks

athenahealth

athenahealth

Epic

Epic

NextGen

NextGen

Availity

Availity

Elation / Practice Fusion

Elation / Practice Fusion

PAYER FRICTION WE EXPECT

Referral authorisations with expiry dates

Referral authorisations with expiry dates

Preventive versus problem visit rules

Preventive versus problem visit rules

Annual interval requirements

Annual interval requirements

Quality programme attribution disputes

Quality programme attribution disputes

THE SPLIT

The agent does one half. Our people do the other.

Everything repetitive.
Everything repetitive.

Works payer portals and practice systems directly

Works payer portals and practice systems directly

Calls payers and navigates phone trees

Calls payers and navigates phone trees

Assembles documentation out of the chart

Assembles documentation out of the chart

Recovers when a vendor redesigns a page

Recovers when a vendor redesigns a page

Runs nights, weekends and holidays

Runs nights, weekends and holidays

Everything that needs judgment.

Approves every workflow before it runs

Handles denials, appeals and peer-to-peers

Signs in where a payer demands multi-factor

Takes the call that needs a human voice

Makes the cost conversation, never a bot

Judgment & exceptions

Approves every workflow before it runs

Handles denials, appeals and peer-to-peers

Signs in where a payer demands multi-factor

Takes the call that needs a human voice

Makes the cost conversation, never a bot

Everything that needs judgment.

Approves every workflow before it runs

Handles denials, appeals and peer-to-peers

Signs in where a payer demands multi-factor

Takes the call that needs a human voice

Makes the cost conversation, never a bot

PROOF

Most AI vendors have never worked a denial.

Wing has staffed the back office of 10,000 companies. Central is the agent layer built on top of people who already know what a peer-to-peer is.

Provida Family Medicine

Needed clinic operations streamlined

50% faster admin ops

35% fewer billing errors

25% faster claims

They have a robust platform that makes communicating with our VA incredibly easy. It also helps that they act quickly and are incredibly responsive.

Christine Mulvey

Director of Marketing, charlesgate.com

COMMON QUESTIONS

COMMON QUESTIONS

Questions, before you book.

Can you cover evenings and weekends?

Yes, and in primary care that is usually where the return is. Calls that go unanswered after hours are visits that go somewhere else.

Do you close the referral loop?

We chase the referral until there is a note back. An open referral loop is both a quality problem and a revenue problem, and it is the item most practices never get to.

How quickly can we start?

One call is your whole part of the setup. We watch how the work is done today, build the workflow, and your lead approves every step before anything runs. Typical time to go live is around 48 hours for the first service.

What happens to patient data?

A BAA is signed before a single patient record is touched. Central is SOC 2 certified, HIPAA compliant and ISO 27001, work runs on managed devices with a full audit trail, and credentials stay encrypted and are never shared.

Can you cover evenings and weekends?

Yes, and in primary care that is usually where the return is. Calls that go unanswered after hours are visits that go somewhere else.

Do you close the referral loop?

We chase the referral until there is a note back. An open referral loop is both a quality problem and a revenue problem, and it is the item most practices never get to.

How quickly can we start?

One call is your whole part of the setup. We watch how the work is done today, build the workflow, and your lead approves every step before anything runs. Typical time to go live is around 48 hours for the first service.

What happens to patient data?

A BAA is signed before a single patient record is touched. Central is SOC 2 certified, HIPAA compliant and ISO 27001, work runs on managed devices with a full audit trail, and credentials stay encrypted and are never shared.

GOVERNANCE

Built for PHI, and for audit.

Enterprise healthcare buyers need more than a badge. These are the controls that keep the operating model defensible to compliance, security and your payers.

BAA before access

Executed before any patient data is touched. Pilots run on test accounts until it is in place.

Workflow approval

No workflow runs in production until your named lead has reviewed and approved every step.

Credential protection

Credentials are stored encrypted, used inside controlled sessions and never shared between personnel.

Action history

Every action is attributable to an agent or a named specialist, with a full audit trail.

Controlled access

Managed devices, role-based access and least-privilege scoping to only the systems a workflow needs.

Defined escalation

The conditions under which an agent stops and a person takes over are configured with you, not inferred.

Central Get your hours back.

Tell us the job you cannot keep staffed.

Twenty minutes, no deck. Name it and we will work one in front of you, live, on a test account.

Central Get your hours back.

Tell us the job you cannot keep staffed.

Twenty minutes, no deck. Name it and we will work one in front of you, live, on a test account.