What is an Email Follow-up Automation?
Definition
Email follow-up automation ensures prospects and customers receive timely follow-ups without relying on human memory.
What is Email Follow‑up Automation?
Email follow‑up automation automatically sends personalized follow‑up messages after a prospect interaction, keeping the sales conversation alive without manual effort. It aligns with the sales cadence for higher conversion.
Real‑World Example
A SaaS sales team sends 300 post‑demo emails per month; Central Sales auto‑sends 280 follow‑ups, resulting in 40 additional qualified meetings.
How Central Sales Works
After a call, Central Sales logs the interaction, selects a follow‑up template, customizes key details, and schedules the email to be sent at the optimal time.
Key Benefits
Consistent follow‑up, higher meeting‑booking rates, reduced sales rep admin.
Common Use Cases
Post‑demo outreach, trial‑expiry reminders, re‑engagement of cold leads.
Getting Started
1. Connect email and CRM. 2. Choose follow‑up templates. 3. Map call outcomes to email triggers.
Why It Matters
Ensures no prospect falls through the cracks, accelerating the sales pipeline.
