What is an Outbound Automation?
Definition
AI that automates outbound calls, emails, and messages to prospects or customers at scale.
Outbound Automation
Outbound automation automates proactive outreach such as cold calls, follow‑up emails, and SMS campaigns, using AI to personalize content and log activity. It scales sales efforts without adding headcount.
Real-World Example
A B2B sales team runs Central Sales to dial 1,200 prospects weekly, auto‑log calls, and send AI‑crafted follow‑ups, increasing booked demos by 28% and cutting manual dialing time by 40%.
How Central Sales Works
Central Sales records calls, extracts key details, populates the CRM, drafts personalized follow‑up emails, and offers live coaching cues during calls.
Key Benefits
• Higher outreach volume • Consistent follow‑up cadence • Real‑time performance insights.
Common Use Cases
• Cold‑calling campaigns • Post‑meeting follow‑ups • Renewal reminders.
Getting Started
1. Connect your phone system and CRM 2. Set call scripts and follow‑up templates 3. Enable AI coaching 4. Start outbound runs.
Why It Matters
Automating outbound outreach accelerates pipeline growth while maintaining personalization.
