For businesses running on HubSpot
Every contact, deal, and note synced automatically, no manual entry.
Central connects to HubSpot two easy ways: a full CRM sync that keeps contacts and companies aligned across both systems, and Frontdesk actions that create contacts, deals, notes, and tasks directly from a call or chat.
What changes when HubSpot and Central are connected
Contacts and companies, always in sync.
Connect Central's CRM to HubSpot and every contact, company, and activity stays aligned between the two systems. Sync can run one-way or two-way, based on how you want to run it.
Deals and notes created on the call.
With Frontdesk actions turned on, Central can create a contact, create a deal, log a note, or create a task in HubSpot while the conversation is still happening.
No duplicate records across systems.
Central checks existing HubSpot records using both phone number and email before creating anything new, helping keep contacts clean, accurate, and consistent across both systems.
How it works
Central connects to HubSpot through OAuth, giving you flexible CRM syncing and the ability to update records directly from calls and chats.
Frequently Asked Questions
Will this create duplicate contacts in HubSpot?
No. Central matches existing records by phone number and email before creating anything new.
Does data sync back from HubSpot into Central, or only one direction?
Depends on which connection you're using. The CRM sync can run one-way, from Central into HubSpot, or two-way, so changes made directly in HubSpot flow back into Central too. Frontdesk actions are one-way only, from Central into HubSpot.
What can Central actually do in HubSpot?
Through CRM sync, contacts, companies, and activity stay aligned between Central and HubSpot. Through Frontdesk actions, Central can create a contact, create a deal, create a note, and create a task.
Does this create deals automatically?
Only through Frontdesk actions. A CRM-only connection creates and syncs contacts and companies, not deals.
How do I connect HubSpot?
Through OAuth. No API key to manage.
Does this connect to EA as well?
No. HubSpot connects through Outbound, which is part of Frontdesk, and through Frontdesk actions directly. EA doesn't touch CRM.
Can I use CRM sync and Frontdesk actions together?
Yes. The two work independently, so you can run CRM sync, Frontdesk actions, or both at once.
Is this integration already in use?
Yes. Many customers use the CRM sync to keep contacts and activity aligned between Central and HubSpot.
Central Get your hours back.
Frontdesk is already there.
HubSpot is one of the ways Central plugs into your business. On its own, this integration keeps your CRM in sync and lets calls create deals and notes as they happen. Frontdesk covers every channel your customers reach out on, calendar booking, and routing, all at once.
