Attio + Central

Sync customer relationships and deal data with Attio's modern CRM platform.

What Is Attio?

Attio is a flexible, data-native CRM designed for modern teams to manage relationships, pipelines, and workflows with full customization.

What Is Central?

Central is an AI-powered customer operations platform that handles every aspect of customer interaction automatically, 24/7. From answering calls and messages across multiple channels (phone, SMS, WhatsApp, social media) to qualifying leads, booking meetings, managing follow-ups, and handling administrative tasks, Central ensures no customer is ever left waiting. The platform learns from your website and documents to become an expert in your business, integrating seamlessly with your CRM, calendar, and existing tools to create a unified customer operations system that works like magic.

What You Can Do with Attio + Central

Sync contacts and deals from Attio so Central can log conversations, summarize activity, and drive next-step follow-ups tied to your pipeline.

Common Use Cases

Auto-create/update contacts, log conversations, move stages, assign owners

How to Connect Attio to Central

1) In Central: go to Zapier setup and connect your workspace. (guide.trycentral.com) 2) In Zapier: choose Central trigger (New lead, New chat, Meeting booked). 3) Choose Attio action (Create/Update Record). 4) Map fields (name, email, phone, source, notes). 5) Test and turn on Zap. (guide.trycentral.com)