HubSpot + Central
Automatically log calls, leads, and notes into HubSpot using Central AI.
What Is HubSpot?
HubSpot is an inbound marketing, sales, and service platform that helps businesses attract, engage, and delight customers. Its primary purpose is to centralize contact management, lead nurturing, and pipeline tracking in one unified CRM. Marketing teams, sales reps, and customer service agents all use HubSpot to automate campaigns, manage deals, and measure performance.
What Is Central?
Central is an AI-powered customer operations platform that handles every aspect of customer interaction automatically, 24/7. From answering calls and messages across multiple channels (phone, SMS, WhatsApp, social media) to qualifying leads, booking meetings, managing follow-ups, and handling administrative tasks, Central ensures no customer is ever left waiting. The platform learns from your website and documents to become an expert in your business, integrating seamlessly with your CRM, calendar, and existing tools to create a unified customer operations system that works like magic.
What You Can Do with HubSpot + Central
With the HubSpot‑Central integration, every inbound call or message is automatically logged as a timeline activity in HubSpot, giving reps full visibility into customer interactions. Qualified leads identified by Central are enriched with conversation transcripts and sentiment scores, then pushed into HubSpot as new contacts or updated records, triggering personalized email workflows. Meeting requests captured by Central are instantly added to the sales rep’s calendar and reflected in HubSpot’s deal stages, eliminating double‑entry. Additionally, follow‑up reminders generated by Central appear as tasks in HubSpot, ensuring no opportunity slips through the cracks.
Common Use Cases
Instantly log phone, SMS, WhatsApp, and social media conversations as HubSpot timeline events, Auto‑enrich new leads with AI‑derived intent and sentiment data, Sync booked appointments from Central directly into HubSpot deals and calendars, Create HubSpot tasks for follow‑ups based on Central’s post‑call action recommendations, Trigger HubSpot nurture sequences when Central qualifies a lead as sales‑ready, Generate real‑time analytics dashboards that combine Central interaction metrics with HubSpot pipeline performance
How to Connect HubSpot to Central
1. In Central, navigate to Integrations → CRM and select HubSpot. 2. Click “Connect”, log in to your HubSpot account, and grant OAuth permissions for contacts, deals, and activities. 3. Map the desired HubSpot fields to Central data points, enable the sync toggle, and save – the platforms will begin real‑time bi‑directional syncing within minutes.
App information
Developer:
HubSpot
Category:
CRM & Sales
