Jira + Central

Convert customer requests into Jira tickets and track issues automatically.

What Is Jira?

Jira is a widely-used project management and issue‑tracking tool that helps teams plan, track, and deliver work. It offers customizable workflows, agile boards, and powerful reporting to manage software development, IT, and business projects. Teams can create, assign, and prioritize tickets, linking them to code, documentation, and releases.

What Is Central?

Central is an AI-powered customer operations platform that handles every aspect of customer interaction automatically, 24/7. From answering calls and messages across multiple channels (phone, SMS, WhatsApp, social media) to qualifying leads, booking meetings, managing follow-ups, and handling administrative tasks, Central ensures no customer is ever left waiting. The platform learns from your website and documents to become an expert in your business, integrating seamlessly with your CRM, calendar, and existing tools to create a unified customer operations system that works like magic.

What You Can Do with Jira + Central

By linking Jira with Central, you can automatically convert inbound calls, chats, and messages into Jira tickets, ensuring no request is missed. Central enriches each ticket with caller intent, sentiment, and relevant knowledge base articles, while Jira routes and prioritizes the work for the appropriate team. The integration enables real‑time status updates, so customers receive instant acknowledgments and agents can see ticket progress within Central. Over time, the combined data drives insights into support trends, helping you improve processes and product quality.

Common Use Cases

Automatic ticket creation from phone and chat, Lead qualification and routing to sales backlog, Meeting scheduling linked to project milestones, Follow‑up reminders synced with sprint planning, Administrative task automation (e.g., password resets) captured as Jira subtasks, Knowledge‑base article suggestions attached to tickets

How to Connect Jira to Central

In the Central dashboard, navigate to the Integrations tab and select Jira from the list of available connectors. Authenticate with your Jira Cloud or Server instance, then map Central contact fields to Jira issue fields and define the workflow rules you want to apply. Once saved, Central will begin syncing interactions to Jira in real time, allowing you to monitor and manage all customer‑derived work directly from Jira.