PostHog + Central
Automate lead qualification and meeting scheduling with Central AI and PostHog.
What Is PostHog?
PostHog is an open‑source product analytics platform that lets teams capture, visualize, and act on user behavior without relying on third‑party services. Its primary purpose is to provide granular, event‑level insights—such as funnels, retention, and feature usage—so product managers, marketers, and data analysts can make data‑driven decisions. Because it can be self‑hosted or run in the cloud, PostHog is used by startups and enterprises alike that need full control over their analytics stack.
What Is Central?
Central is an AI‑powered customer operations platform that handles every aspect of customer interaction automatically, 24/7. From answering calls and messages across multiple channels (phone, SMS, WhatsApp, social media) to qualifying leads, booking meetings, managing follow‑ups, and handling administrative tasks, Central ensures no customer is ever left waiting. The platform learns from your website and documents to become an expert in your business, integrating seamlessly with your CRM, calendar, and existing tools to create a unified customer operations system that works like magic.
What You Can Do with PostHog + Central
With the PostHog‑Central integration you can enrich product events with live conversation outcomes, such as whether a user who triggered a trial signup also received a qualified sales call. You can automatically create a PostHog funnel that includes steps like "lead qualified by Central" and "meeting booked via Central", giving you a complete view of the conversion path. Real‑time alerts can be set up so that if a high‑value lead drops off, Central instantly initiates a follow‑up call or message, and the action is logged back into PostHog for analysis. This closed loop enables teams to test messaging strategies, measure the impact of AI‑driven outreach, and continuously optimize both product and sales workflows.
Common Use Cases
automated lead qualification and routing to sales reps, AI‑driven appointment scheduling directly from product sign‑up events, real‑time follow‑up messaging after a user hits a key feature, sentiment analysis of calls linked to in‑app behavior, syncing Central’s CRM updates with PostHog user profiles, and measuring the ROI of multi‑channel outreach campaigns by tying conversation outcomes to product usage metrics
How to Connect PostHog to Central
In Central, navigate to the Integrations hub and select PostHog, then generate a PostHog API token. Copy the token into the PostHog settings under "External integrations" and enable the Central connector. Finally, map the desired Central events (e.g., lead qualified, meeting booked) to PostHog event names and save the configuration.
App information
Developer:
PostHog
Category:
Analytics
