What is a Lead Follow-up Automation?
Definition
AI-driven outreach that ensures every lead is contacted until they reply or convert.
What is Lead Follow-up Automation?
Lead Follow-up Automation schedules and sends personalized outreach (emails, SMS, calls) after a lead’s initial interaction, keeping the prospect engaged without manual effort. It ensures timely, consistent communication across the funnel.
Real-World Example
A real‑estate agency uses Central Sales to trigger a 3‑step follow‑up sequence for 600 new inquiries each month, boosting appointment bookings by 27% and cutting manual outreach time by 40 hours.
How Central Sales Works
Central Sales lets you create multi‑channel follow‑up workflows that pull lead data, generate custom email copy, and schedule call‑back reminders, all logged in the CRM for visibility.
Key Benefits
Increased response rates, reduced manual workload, better pipeline visibility
Common Use Cases
Post‑call thank‑you emails, drip nurturing for webinar registrants, SMS reminders for demos
Getting Started
1. Build a follow‑up workflow in Central Sales. 2. Choose trigger (call end, form submit). 3. Draft templates using AI suggestions. 4. Activate and monitor performance.
Why It Matters
Consistent follow‑up turns cold leads warm, driving higher conversion and revenue growth.
