Your AI sales team, working while you sell.
Central Sales Assistant fills your CRM, scores your deals, coaches your reps, and answers any question about your pipeline - automatically, after every call.
TRUSTED BY 1000+ BUSINESSES
WHAT CENTRAL DOES BETWEEN CALLS.
Most sales teams spend more time reporting on deals than actually working them. Logging calls, updating fields, chasing follow-ups — it adds up to hours every week that should go toward closing.
Central Sales Assistant sits between every conversation and your CRM, automatically doing the work your team shouldn't have to think about. The deal gets updated. The follow-up goes out. The score gets calculated.
Your reps wake up every morning with a pipeline that's already current, a follow-up queue that's already populated, and a clear view of where to focus first.
High-intent prospects move fast. Central makes sure every signal gets acted on immediately.
Central scores, logs, and queues every touchpoint 24/7 so your team starts each day with momentum.
Central shows which deals need attention, which reps need support, and which accounts need follow-up.
From the first word spoken to the deal marked closed — Central is already on it.
01
Connect in minutes
Plug in your CRM, calendar, email, and calling tools once. Central learns your business from your existing data — no implementation team, no weeks of setup, no engineering required. You're live the same day.
02
Central listens and understands
Every call is captured, transcribed, and analysed against your deal criteria the moment it ends. Central identifies intent, objections, next steps, and risk signals — the same way your best manager would, but on every single conversation.
03
Your team wakes up ready
CRM updated. Follow-up sent. Deal scored. Next action queued. By the time your rep checks their phone in the morning, Central has already done the work. They just need to show up and close.
Logs: fills every CRM field, tags the contact, scores the lead
Scores: ranks each deal against your close-probability model
Sends: personalised follow-up dispatched within minutes
Notifies: right rep or manager alerted via Slack, SMS, or email
What your current stack can't do. Central can.
No signal goes unnoticed
Every call, email, and meeting captured and analysed the moment it happens — intent flagged, objections tagged, next steps queued.
Buying intent flagged and prioritised automatically
Competitor and objection mentions tagged in real time
Runs across every active deal simultaneously

24/7 deal intelligence across all channels
Your CRM updates itself
Call ends. CRM fills. Deal stage, BANT qualifiers, next steps — written to Salesforce, HubSpot, or GoHighLevel without your rep touching a field.
Works with Salesforce, HubSpot, GoHighLevel, and 50+ CRMs
BANT, MEDDIC, and custom qualification fields filled
Lead intent scored and written to your CRM in real time
Deals scored. Reps coached.
Every deal ranked by close likelihood. Every rep scored against your playbook. Managers get real insight, not gut feeling.
Every deal ranked by actual close probability
Coaching clips pulled from your top performers' calls
Live pipeline view — no waiting for the Monday report
What will your reps do when the admin disappears?
Chasing updates. Guessing on deals. Losing time.
Logging calls. Updating fields. Writing follow-ups.
Your reps spend 40% of their week on admin.
Without Central: gaps, guesswork, and missed deals.
The way most sales teams still work.










