Customer operations for support teams

A burnt out team isn’t creative.

Central handles the coordination, the reporting, and the follow-through so your team spends their time on the work that actually moves the needle.

Admin is moving. You keep building.

Start free →

Watch Demo

✓

Free to start

✓

Setup in 5 minutes

8 hrs/week

Time saved

35%

Higher site conversion

Better lead quality

60%

Less wasted inbound

Giving Your Team Their Time Back

Briefing cycles, approval chains, and status updates eat the hours that should go to thinking, creating, and building. Central runs the operational layer of your marketing team automatically.

Time to Actually Think

The coordination, chasing, and status updates run themselves. Your team gets back the hours that should have gone to the work in the first place.

Time to Actually Think

The coordination, chasing, and status updates run themselves. Your team gets back the hours that should have gone to the work in the first place.

Campaigns That Don't Slip

Every deadline has an owner and a date from the moment it's created. Nothing falls through because someone forgot to follow up.

Campaigns That Don't Slip

Every deadline has an owner and a date from the moment it's created. Nothing falls through because someone forgot to follow up.

A Brief Everyone Works From

One version of the plan, visible to everyone involved. No conflicting feedback, no misaligned expectations, no last-minute surprises.

A Brief Everyone Works From

One version of the plan, visible to everyone involved. No conflicting feedback, no misaligned expectations, no last-minute surprises.

Reporting Without the Friday Panic

Performance numbers compile and distribute on schedule. No one spends the end of the week pulling data from five different tools.

Reporting Without the Friday Panic

Performance numbers compile and distribute on schedule. No one spends the end of the week pulling data from five different tools.

The ideas are yours. The admin is Central's.

Central runs the work that surrounds every campaign. Your team stays focused on the marketing.

Meeting Assistant

Every strategy and campaign meeting produces a clear list of actions and owners. Nothing gets forgotten by Thursday.

Recurring Reports

Campaign performance compiles and distributes on schedule. No manual pulls, no formatting, no missed send dates.

Task & Follow-Up Tracking

Every campaign deliverable gets an owner and a deadline the moment it's created. Central tracks it until it's done.

SOP Builder

Campaign processes become repeatable checklists for the whole team - no retraining, no guesswork.

Briefing Workflows

Briefs reach the right people; feedback and approvals stay in one place, clearly organized and easy to access.

Sync Across Tools

Updates move across your stack automatically. Nothing has to be entered twice.

Automated Workflows

Run 24/7 customer support without manual work.

Ask Central runs the operational layer of your support team automatically, that way your agents spend their time on the issues that actually need a human.

Trigger

New lead signs up

AI enriches lead data from LinkedIn

Adds to personalized email sequence

Schedules LinkedIn connection request

Alerts sales if high-intent signals detected

Trigger

New lead signs up

AI enriches lead data from LinkedIn

Adds to personalized email sequence

Schedules LinkedIn connection request

Alerts sales if high-intent signals detected

Trigger

Webinar registration

Sends confirmation email

Adds to nurture sequence

Books follow-up call for day after

Creates personalized follow-up content

Trigger

Webinar registration

Sends confirmation email

Adds to nurture sequence

Books follow-up call for day after

Creates personalized follow-up content

Trigger

Content download

Triggers related content sequence

Scores lead based on content type

Sends SMS if mobile user

Notifies SDR for hot leads

Trigger

Content download

Triggers related content sequence

Scores lead based on content type

Sends SMS if mobile user

Notifies SDR for hot leads

Integrations

Seamless integrations, better insights

Take your workflow to the next level by integrating with over 6,000 tools and applications.

Explore all integrations

Integrations

Seamless integrations, better insights

Take your workflow to the next level by integrating with over 6,000 tools and applications.

Explore all integrations

Integrations

Seamless integrations, better insights

Take your workflow to the next level by integrating with over 6,000 tools and applications.

Explore all integrations

Why support teams choose Central.

Not Another Project Management Tool

Not Another Project Management Tool Project management tools track work. Central runs it. Deadlines get assigned, briefs get routed, and follow-ups go out without anyone managing the system.

Not a Reporting Exercise

Not a Reporting Exercise Most teams spend more time compiling the report than acting on it. Central pulls, formats, and distributes performance data automatically. Friday is for decisions, not spreadsheets.

Not More Tools to Connect

Your stack is already complicated enough. Central sits across your existing tools and keeps them in sync. No new platform for your team to learn or maintain.

Loved by 1000+ businesses

A creative team starts with a manageable week.

Loved by 1000+ businesses

A creative team starts with a manageable week.

Loved by 1000+ businesses

A creative team starts with a manageable week.

FAQ

Frequently Asked Questions

Will this replace reps or message prospects like a robot?

No. Central handles the repetitive parts of inbound conversations and follow-through so reps can focus on selling. You control what Central can say, what it can’t, and when it must hand off to a human.

How quickly can the service be set up and start handling calls?

Content

Will this replace reps or message prospects like a robot?

What happens when a prospect asks something sensitive or complex?

Central escalates to the right person and passes the full context so the rep can respond fast without starting from scratch. You can define escalation rules by topic, deal size, or intent.

What happens when a prospect asks something sensitive or complex?

Content

What happens when a prospect asks something sensitive or complex?

Central escalates to the right person and passes the full context so the rep can respond fast without starting from scratch. You can define escalation rules by topic, deal size, or intent.

Will reps lose control of their deals?

Central doesn’t “own” deals, it keeps them moving. It captures the conversation, suggests the next step, and keeps records current while the rep stays the decision-maker.

Will reps lose control of their deals?

Content

Will reps lose control of their deals?

Central doesn’t “own” deals, it keeps them moving. It captures the conversation, suggests the next step, and keeps records current while the rep stays the decision-maker.

How does Central know who to route a lead to?

Routing follows your rules: territory, account ownership, product line, deal size, or priority. If a lead is ambiguous, Central can gather the missing info first, then route correctly.

How does Central know who to route a lead to?

Content

How does Central know who to route a lead to?

Routing follows your rules: territory, account ownership, product line, deal size, or priority. If a lead is ambiguous, Central can gather the missing info first, then route correctly.

Will this mess up our CRM or create bad data?

Central updates records based on the conversation, and you can control what fields it’s allowed to write to. The goal is fewer stale notes and fewer “I’ll update later” gaps.

Will this mess up our CRM or create bad data?

Content

Will this mess up our CRM or create bad data?

Central updates records based on the conversation, and you can control what fields it’s allowed to write to. The goal is fewer stale notes and fewer “I’ll update later” gaps.

Does Central work with our current tools?

Yes—Central is designed to sit across your sales workflow, not force you into a new one. Most teams start by connecting the channels where leads come in and the system of record where updates need to land.

Does Central work with our current tools?

Content

Does Central work with our current tools?

Is this just for inbound leads, or can it help outbound too?

It helps both. Inbound gets faster response and cleaner qualification; outbound benefits from better follow-through, scheduling help, and cleaner tracking once a prospect engages.

Is this just for inbound leads, or can it help outbound too?

Content

Is this just for inbound leads, or can it help outbound too?

It helps both. Inbound gets faster response and cleaner qualification; outbound benefits from better follow-through, scheduling help, and cleaner tracking once a prospect engages.

What about commission and attribution?

Central doesn’t change crediting, it protects it. Leads get captured, routed, and logged so ownership is clearer, and “lost in the shuffle” disputes happen less.

What about commission and attribution?

Content

What about commission and attribution?

Central doesn’t change crediting, it protects it. Leads get captured, routed, and logged so ownership is clearer, and “lost in the shuffle” disputes happen less.

Will prospects be annoyed they’re talking to AI?

Prospects care about speed and getting the right answer. Central is most useful for fast responses, scheduling, and basic qualification, and it hands off cleanly when a human is needed.

Will prospects be annoyed they’re talking to AI?

Content

Will prospects be annoyed they’re talking to AI?

Prospects care about speed and getting the right answer. Central is most useful for fast responses, scheduling, and basic qualification, and it hands off cleanly when a human is needed.

How quickly can we roll this out without disrupting the team?

Most teams start with one high-impact workflow: inbound response + routing, or scheduling + rescheduling. Once reps trust it in one lane, expanding is straightforward.

How quickly can we roll this out without disrupting the team?

Content

How quickly can we roll this out without disrupting the team?

Most teams start with one high-impact workflow: inbound response + routing, or scheduling + rescheduling. Once reps trust it in one lane, expanding is straightforward.

What’s the “hidden” benefit we’ll notice after a month?

Pipeline hygiene improves without reps doing extra work. You get more consistent qualification, fewer forgotten next steps, and cleaner visibility into what’s actually happening in active deals.

What’s the “hidden” benefit we’ll notice after a month?

Content

What’s the “hidden” benefit we’ll notice after a month?

Pipeline hygiene improves without reps doing extra work. You get more consistent qualification, fewer forgotten next steps, and cleaner visibility into what’s actually happening in active deals.

How do we measure success?

Look at the numbers sales teams feel immediately: faster response time, more meetings booked, fewer missed leads, fewer no-shows, and less time spent on manual updates.

How do we measure success?

Content

How do we measure success?

Look at the numbers sales teams feel immediately: faster response time, more meetings booked, fewer missed leads, fewer no-shows, and less time spent on manual updates.

Central

Your AI front desk and back office

2150 Shattuck Avenue

Berkeley, California 94704