Customer Operations Software for Enterprise

Sales momentum fades faster than teams expect.

Central captures inbound leads, handles scheduling and follow-up, and keeps deals moving while interest is high so reps can focus on closing.

Deals keep moving while intent is high.

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Free to start

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Setup in 5 minutes

6hr/week

Time saved

32%

Hire Reply Rate

4x

Faster follow up

2x

More meetings booked

Sales Hub

The System Your Team Runs On

Outbound fails when it depends on someone remembering to send the next email. Central runs the sequence, works the list, and keeps every prospect moving, whether the team is busy or not.

Records Stay Accurate

Every call, email, and meeting updates your CRM automatically. Your team stops working from stale data.

Records Stay Accurate

Every call, email, and meeting updates your CRM automatically. Your team stops working from stale data.

Leads Land Right

Inbound leads route to the right rep with context already attached. Nothing sits in a shared inbox waiting for someone to action it.

Leads Land Right

Inbound leads route to the right rep with context already attached. Nothing sits in a shared inbox waiting for someone to action it.

Tools Stay in Sync

Your CRM, inbox, calendar, and Sheets move together. No one manually carries information from one tool to another.

Tools Stay in Sync

Your CRM, inbox, calendar, and Sheets move together. No one manually carries information from one tool to another.

Nothing Falls Through

Every commitment and follow-up gets tracked from the moment it's made. The foundation catches what your team can't.

Nothing Falls Through

Every commitment and follow-up gets tracked from the moment it's made. The foundation catches what your team can't.

Central Outbound

One Place to Keep Work Moving.

Tell Central what needs to happen, handoffs, reminders, updates, and Central keeps it moving.

CRM Auto-Sync

Updates every contact record after every call, email, and meeting. The data your manager sees on Friday reflects what actually happened on Monday.

Sequence Execution

Runs outbound sequences across email, call, and SMS on schedule and pauses the moment a prospect replies so you don't burn out your community.

Meeting Assistant

Joins every sales call, produces the recap, pulls committed next steps, assigns owners, and creates follow-up tasks before the rep closes their laptop.

Lead Triage

Scores and routes every new lead to the right rep with context attached. No hot lead sits in a shared inbox waiting for someone to notice it.

Follow-Up Tasks

Turns every commitment made in a call or email into a tracked task with an owner and due date. You can set Central to follow up until it's done.

Pipeline Reporting

Pulls from your CRM and posts scheduled pipeline updates to the right channel on time, every time. No one builds the Monday morning deck on Sunday night.

Learn more about Central Sales Automation

Automated Workflows

Set It Up Once And Let Your Outreach Run on Autopilot.

Connect your channels and Central orchestrate multi-step workflows automatically.

Trigger

Sequence goes live

Contacts enrolled based on plain language rules

First message sent.

Next steps fire on set delays

Sequence pauses automatically when a reply is detected

Trigger

Sequence goes live

Contacts enrolled based on plain language rules

First message sent.

Next steps fire on set delays

Sequence pauses automatically when a reply is detected

Trigger

Prospect replies

Reply detected and sequence paused

Reply logged to the contact's activity timeline

CRM record updated with latest status

Central sends scheduling link for meeting

Trigger

Prospect replies

Reply detected and sequence paused

Reply logged to the contact's activity timeline

CRM record updated with latest status

Central sends scheduling link for meeting

Trigger

Meeting link sent

Central detects who on the team is free

Sends rep confirmation and meeting link

Central EA joins the meeting and create notes

CRM is updated immediately after call.

Trigger

Meeting link sent

Central detects who on the team is free

Sends rep confirmation and meeting link

Central EA joins the meeting and create notes

CRM is updated immediately after call.

Integrations

Seamless integrations, better insights

Take your workflow to the next level by integrating with over 6,000 tools and applications.

Explore all integrations

Integrations

Seamless integrations, better insights

Take your workflow to the next level by integrating with over 6,000 tools and applications.

Explore all integrations

Integrations

Seamless integrations, better insights

Take your workflow to the next level by integrating with over 6,000 tools and applications.

Explore all integrations

Why sales teams choose Central over the alternative.

Not Another Tool to Manage

Central removes the extra work other tools create. There's no manual logging, no tab-switching, and no process your reps have to remember.

Not Just Automation

Sequences and reminders run themselves, but Central doesn't stop there. It tracks commitments, routes leads, and follows up until the work is actually done.

Not Another Hire

Central handles the operational layer of your sales team without adding headcount. No onboarding, no salary, no gaps in coverage.

Loved by 1000+ businesses

Outreach runs. Pipeline grows.

Loved by 1000+ businesses

Outreach runs. Pipeline grows.

Loved by 1000+ businesses

Outreach runs. Pipeline grows.

FAQ

Frequently Asked Questions

Will this replace reps or message prospects like a robot?

No. Central handles the repetitive parts of inbound conversations and follow-through so reps can focus on selling. You control what Central can say, what it can’t, and when it must hand off to a human.

How quickly can the service be set up and start handling calls?

Content

Will this replace reps or message prospects like a robot?

No. Central handles the repetitive parts of inbound conversations and follow-through so reps can focus on selling. You control what Central can say, what it can’t, and when it must hand off to a human.

What happens when a prospect asks something sensitive or complex?

Central escalates to the right person and passes the full context so the rep can respond fast without starting from scratch. You can define escalation rules by topic, deal size, or intent.

What happens when a prospect asks something sensitive or complex?

Content

What happens when a prospect asks something sensitive or complex?

Central escalates to the right person and passes the full context so the rep can respond fast without starting from scratch. You can define escalation rules by topic, deal size, or intent.

Will reps lose control of their deals?

Central doesn’t “own” deals, it keeps them moving. It captures the conversation, suggests the next step, and keeps records current while the rep stays the decision-maker.

Will reps lose control of their deals?

Content

Will reps lose control of their deals?

Central doesn’t “own” deals, it keeps them moving. It captures the conversation, suggests the next step, and keeps records current while the rep stays the decision-maker.

How does Central know who to route a lead to?

Routing follows your rules: territory, account ownership, product line, deal size, or priority. If a lead is ambiguous, Central can gather the missing info first, then route correctly.

How does Central know who to route a lead to?

Content

How does Central know who to route a lead to?

Routing follows your rules: territory, account ownership, product line, deal size, or priority. If a lead is ambiguous, Central can gather the missing info first, then route correctly.

Will this mess up our CRM or create bad data?

Central updates records based on the conversation, and you can control what fields it’s allowed to write to. The goal is fewer stale notes and fewer “I’ll update later” gaps.

Will this mess up our CRM or create bad data?

Content

Will this mess up our CRM or create bad data?

Central updates records based on the conversation, and you can control what fields it’s allowed to write to. The goal is fewer stale notes and fewer “I’ll update later” gaps.

Does Central work with our current tools?

Yes—Central is designed to sit across your sales workflow, not force you into a new one. Most teams start by connecting the channels where leads come in and the system of record where updates need to land.

Does Central work with our current tools?

Content

Does Central work with our current tools?

Yes—Central is designed to sit across your sales workflow, not force you into a new one. Most teams start by connecting the channels where leads come in and the system of record where updates need to land.

Is this just for inbound leads, or can it help outbound too?

It helps both. Inbound gets faster response and cleaner qualification; outbound benefits from better follow-through, scheduling help, and cleaner tracking once a prospect engages.

Is this just for inbound leads, or can it help outbound too?

Content

Is this just for inbound leads, or can it help outbound too?

It helps both. Inbound gets faster response and cleaner qualification; outbound benefits from better follow-through, scheduling help, and cleaner tracking once a prospect engages.

What about commission and attribution?

Central doesn’t change crediting, it protects it. Leads get captured, routed, and logged so ownership is clearer, and “lost in the shuffle” disputes happen less.

What about commission and attribution?

Content

What about commission and attribution?

Central doesn’t change crediting, it protects it. Leads get captured, routed, and logged so ownership is clearer, and “lost in the shuffle” disputes happen less.

Will prospects be annoyed they’re talking to AI?

Prospects care about speed and getting the right answer. Central is most useful for fast responses, scheduling, and basic qualification, and it hands off cleanly when a human is needed.

Will prospects be annoyed they’re talking to AI?

Content

Will prospects be annoyed they’re talking to AI?

Prospects care about speed and getting the right answer. Central is most useful for fast responses, scheduling, and basic qualification, and it hands off cleanly when a human is needed.

How quickly can we roll this out without disrupting the team?

Most teams start with one high-impact workflow: inbound response + routing, or scheduling + rescheduling. Once reps trust it in one lane, expanding is straightforward.

How quickly can we roll this out without disrupting the team?

Content

How quickly can we roll this out without disrupting the team?

Most teams start with one high-impact workflow: inbound response + routing, or scheduling + rescheduling. Once reps trust it in one lane, expanding is straightforward.

What’s the “hidden” benefit we’ll notice after a month?

Pipeline hygiene improves without reps doing extra work. You get more consistent qualification, fewer forgotten next steps, and cleaner visibility into what’s actually happening in active deals.

What’s the “hidden” benefit we’ll notice after a month?

Content

What’s the “hidden” benefit we’ll notice after a month?

Pipeline hygiene improves without reps doing extra work. You get more consistent qualification, fewer forgotten next steps, and cleaner visibility into what’s actually happening in active deals.

How do we measure success?

Look at the numbers sales teams feel immediately: faster response time, more meetings booked, fewer missed leads, fewer no-shows, and less time spent on manual updates.

How do we measure success?

Content

How do we measure success?

Look at the numbers sales teams feel immediately: faster response time, more meetings booked, fewer missed leads, fewer no-shows, and less time spent on manual updates.

Central

Your AI front desk and back office

2150 Shattuck Avenue

Berkeley, California 94704

Copyright © Central AI. All rights reserved, 2025.

Central

Your AI front desk and back office

2150 Shattuck Avenue

Berkeley, California 94704

Copyright © Central AI. All rights reserved, 2025.

Central

Your AI front desk and back office

2150 Shattuck Avenue

Berkeley, California 94704

Copyright © Central AI. All rights reserved, 2025.