22 Min
Martin is your PA. Central knows your business.
Get your hours back. Inbox handled, meetings captured, CRM updated, connected to everything your business already knows.
Never miss another call.
Personal assistant vs. business-aware EA.
Martin is a capable AI personal assistant. It manages your calendar, triages your inbox, makes calls and sends texts on your behalf, and learns your routines over time. Accessible by voice, SMS, WhatsApp, email, and Slack. Well-designed and genuinely useful for individuals who want a single AI handling daily admin.
Central is built for founders and operators who need the full execution layer. It knows your CRM, your Slack, and the same knowledge base your front desk runs on. When a client email lands, it already knows who they are. Tasks created, meetings booked, records updated, meeting notes written, all wired into the tools your business already uses. When you graduate from solving your own time problem to solving the front-office problem, Central is ready.
Two tasks at a time on the entry plan.
Martin's Basic plan limits you to two concurrent tasks and a restricted number of proactive actions. Email pre-drafting requires the Pro plan at $30/month. CRM integration is not documented natively. And Martin has not completed SOC 2 certification as of 2026. For founders handling sensitive client data or working in regulated industries, that matters.
What this means in practice:
Basic plan: two concurrent tasks and limited proactive actions
Pro plan required ($30/month) for email pre-drafting and unlimited custom tasks
No native CRM integration: deal and contact records require separate tools
SOC 2 not completed as of 2026; HIPAA not documented
Built primarily for individuals; team and multi-user workflows are outside its core model
No connection to your front desk, CRM, or team Slack workspace
It works with your business, not around it.
Central's EA lives in the same workspace as your front desk. Your CRM, your tools, your team's Slack. Every email thread, every meeting, every follow-up feeds into a running picture of your week. When you turn on more of Central, you are not buying a second thing. You are getting more of the same team.
Every signal that comes in becomes an action taken.
What this means in practice:
Inbox sorted, replies drafted in your voice, no-reply reminders sent automatically
Meeting requests become calendar invites without manual action
Tasks created from email threads, owners assigned
CRM updated as deals move; no separate tool required
Meeting notes written and action items extracted after every call
SOC 2 and HIPAA compliance documented for regulated workflows
What each product actually does
Feature
Concurrent task limit
Email pre-drafting
CRM integration
Meeting notes and action items
Connected to team Slack
Connected to front desk and knowledge base
SOC 2 certified
HIPAA documented
Inbox management
Calendar management
Voice and SMS access
Pricing
Free trial
Martin AI
2 (Basic); unlimited (Pro, $30/month)
Pro plan only
— (not documented)
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— (not completed as of 2026)
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✓
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$21/month (Basic, annual); $30/month (Pro, annual)
✓ 7 days
Central
✓ No documented limit
✓ All plans, in your voice
✓ HubSpot, Pipedrive, Salesforce
✓ Automatic
✓
✓
✓
✓ Enterprise
✓
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Confirm from Central pricing page
✓ 10 days
Five minutes. Connected to everything.
Connect your inbox, calendar, and CRM and Central starts acting on your workday immediately. No plan upgrade needed. No separate tools required before it works. Most people notice the difference the first morning.
Don't take our word for it
"Martin was useful for personal task management but it didn't know anything about my business. No CRM, no front desk connection, and I kept hitting the task limit. I switched to Central and it knew who my clients were, created tasks from email, updated my CRM automatically. It felt like an actual executive assistant."
Name
Title, Company
"Martin was useful for personal task management but it didn't know anything about my business. No CRM, no front desk connection, and I kept hitting the task limit. I switched to Central and it knew who my clients were, created tasks from email, updated my CRM automatically. It felt like an actual executive assistant."
Name
Title, Company
"Martin was useful for personal task management but it didn't know anything about my business. No CRM, no front desk connection, and I kept hitting the task limit. I switched to Central and it knew who my clients were, created tasks from email, updated my CRM automatically. It felt like an actual executive assistant."
Name
Title, Company